ABOUT US
Feel the Flow
The Fitness Factory is a unique health and wellness company created to address common but often overlooked health challenges such as weight struggles, low energy, lack of motivation, ADD, and chronic fatigue. Our innovative approach begins with comprehensive genetic testing to identify gene markers associated with nutrient deficiencies that can significantly impact physical and mental well-being. Through this testing, we detect nutrient absorption issues and provide clients with essential knowledge about their specific nutritional needs. By incorporating targeted supplements, we’ve observed clients experience marked improvements in energy within just 3–5 days, setting them on a path to optimize daily habits, enhance focus, and better manage their nutrition.
Our protocols have also proven effective in identifying cases where clients on prescription medications suffer adverse effects due to inhibited nutrient synthesis. This critical insight drives our commitment to educating clients and finding holistic methods to enhance health without the risk of side effects. Bringing to life the vision of Malin Ellison a certified personal trainer, health coach and seasoned corporate business veteran & Melinda Hickey, a board-certified Nurse Practitioner. The Fitness Factory combines medical expertise and a holistic approach. Both founders bring a wealth of experience in managing stress-related health issues and understand first hand how stress manifests physically and mentally.
Some important fundamentals that we focus on are:
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Whole-Body Connection: Viewing the body as an interconnected system.
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Root Cause Focus: Identifying the "why" behind health concerns.
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Personalization: Tailoring care to each individual’s unique biology and lifestyle.
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Balance: Supporting harmony in systems like gut health, hormones, and immunity.
The goal is to promote long-term vitality and well-being through sustainable, science-backed strategies.
Meet the STAFF
Melinda Hickey
Melinda Hickey is a board-certified Nurse Practitioner with over 20 years of experience in the healthcare industry. As co-founder of The Fitness Factory, drawing on her extensive background in the hospital "sick care" system, Melinda is passionate about shifting the focus to preventative health and holistic care. Melinda combines her medical expertise with a compassionate, educational approach, helping clients understand their genetic predispositions and overcome nutrient deficiencies. Her mission is to improve clients' overall quality of life by addressing underlying causes of physical and mental health challenges, such as fatigue, stress, and chronic health issues. With a deep commitment to empowering and educating clients, Melinda is dedicated to reshaping the wellness landscape through science-driven, individualized care.
Malin Ellison
Malin, has always been passionate about physical activity and movement. After spending 18 years in a high-stress corporate job, she used running and working out as a form of escape and stress relief. However, injuries over the years have challenged her, making recovery and longevity a top priority. Now, as a partner in W.E.L Fitness Factory she helps others optimize their health. She is certified in personal training, health coaching, nutrition and is currently pursuing kinesiology and astrology certifications to expand her holistic approach. Malin loves to travel, meet new people, and embrace new experiences. She is the proud mother of two grown children (24 and 20) and a devoted grandmother to her energetic 5-year-old grandson. Her mission is to enjoy life to the fullest and prioritize longevity with quality and vitality. Her leadership and vision continue to drive The Fitness Factory's growth, making a positive impact on the lives of countless individuals seeking optimal health and wellness.
Joe Winkler
Personal Trainer & Business Development
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Betty Joe Lee
Office Manager
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Morgan Pyles
RN & Certified Health, Lifestyle & Mindset Coach
Morgan is a Nationally Board-Certified Coach with over 13 years of nursing experience. After witnessing the many ways the current healthcare system falls short, Morgan set out on a journey to discover a more effective approach to healing. Passionate about helping others thrive, Morgan takes a personal and holistic approach to wellness, empowering individuals to harness their innate strength and create a healthier, happier life. Through compassionate guidance and evidence-based strategies, Morgan is dedicated to transforming lives beyond symptom management—focusing on true, lasting well-being.
